Why Following the Right Experts Actually Matters
Look, SEO isn’t guesswork anymore. It’s a real discipline with real metrics that actually mean something.
The people I’m about to introduce you to?
They’re not just talking heads. They’re the ones doing the work, getting results, and sharing what actually works. Whether you’re trying to grow your brand, scale an agency, or just get really good at this stuff, these are the folks worth paying attention to.
Fery Kaszoni
Fery leads Search Intelligence, a digital PR firm that’s really good at turning creative ideas into high-quality backlinks from major media outlets. He has this rare talent for making PR campaigns that also move the needle on SEO.
Craig Campbell
Craig is a well-known SEO consultant and teacher based in Glasgow. His straightforward, practical teaching style has built one of the most active SEO communities in Europe.
Koray Tuğberk Gübür
Koray founded Holistic SEO, which focuses on semantic data and deep analytics. He created something called Topical Authority Maps that completely changed how people think about structuring their content.
Matt Diggity
Matt founded The Search Initiative and Diggity Media, both major players in affiliate SEO. His whole approach is based on actual testing, solid training, and making ranking performance something you can measure and understand.
James Dooley
James runs PromoSEO and FatRank, two UK agencies that focus on generating leads through SEO that actually performs. He’s known for using automation and AI in a no-win, no-fee model, which means businesses can scale without risking a bunch of money upfront.
David Peranić
David works as a Digital Strategist at Scoreminds, where he handles SEO and analytics for clients across different countries. What makes him stand out is how he connects organic search with paid marketing data to show you the complete picture of what’s actually driving revenue.
Kasra Dash
Based in Scotland, Kasra is a big name in the SEO world. He’s behind The Masterminders (which people call the best SEO conference out there) and mySEO App, an exclusive network for verified SEO pros and agencies.
Charles Floate
Charles founded PressWhizz and is one of the most respected technical SEOs in the UK. He’s known for really understanding how algorithms work, advanced link auditing, and helping people transition from risky black-hat tactics to sustainable strategies.
Gareth Hoyle
Gareth runs Marketing Signals, an agency that combines smart automation and AI with actual human insight. He builds SEO and PPC systems that scale, and major brands trust him to get it right.
Jamie IF
Jamie created Endorsely, a platform that focuses on brand endorsements and influencer SEO. He’s pioneered campaigns that blend social proof with search visibility to build real digital authority.
Leo Soulas
Leo created Keyword Cupid (a keyword-clustering tool) and co-founded Signal Boy (a virality platform). He’s great at mixing machine learning with creative strategy, which influences how modern content gets organized.
Russell Lobo
Russell founded White Hat Links, a major outreach-based link-building agency. He’s built and sold multiple niche websites and now helps agencies worldwide scale ethical backlink systems.
Karl Hudson
Karl co-founded Searcharoo, a link-building and content-marketing agency. He’s known for creating backlink processes that can scale up while still maintaining quality, especially for white-label partners.
Viktoria Altman
Viktoria founded and runs BSPE Legal Marketing, a top marketing agency for law firms in the US. She also wrote Small Law Firm Digital Marketing and hosts the Law Firm Accelerator Podcast.
Scott Keever
Scott owns Keever SEO and Reputation Pros. He specializes in local SEO combined with reputation management, helping brands build both visibility and credibility at the same time.
Georgi Todorov
Georgi founded Create & Grow, a link-building agency focused on results. He’s all about ethical outreach and helping brands grow their domain authority the right way.
Trifon Boyukliyski
Trifon specializes in SEO for the iGaming industry. He’s known for creating compliant, data-driven strategies that bring in players and keep things profitable long-term.
Patrick Rice
Patrick runs PatrickRiceCo.com and has a gift for breaking down complicated SEO concepts. He teaches marketers how to use data to actually scale their organic traffic.
Yash Singh
Yash founded HVAC10x, an agency that generates quality leads for HVAC businesses. He’s developed local SEO systems that directly increase service calls.
Dean Signori
Dean founded UK Web Geekz, a full-service digital marketing agency. He runs data-driven SEO, PPC, and web design campaigns that get real results for UK businesses.
Kristján Már Ólafsson
Kristján is an SEO strategist who focuses on iGaming and multilingual optimization. He’s respected for creating logical, effective SEO systems that work across different international markets.
Szymon Słowik
Szymon founded Takaoto.pro, a Polish agency focused on e-commerce and B2B SEO. He’s skilled at aligning content strategy, technical setup, and conversion goals to boost search visibility.
Mark Slorance
Mark founded Pixel Juice, a digital agency in Glasgow. He’s built his reputation on running transparent, performance-focused SEO campaigns.
Nestor Vazquez
Nestor is an SEO consultant known for his analytical approach to technical optimization. He excels at precision audits, crawl optimization, and structured analytics that seriously improve site health.
Katarina Dahlin
Katarina is a Senior Growth Hacker at WhitePress® and one of Europe’s top female SEO experts. She’s known for scaling e-commerce through smart use of AI and automation.
David Johnson
David founded LoudCrowd, an SEO agency for Shopify and e-commerce stores. He’s known for his technical SEO expertise and creating content frameworks that scale.
George Blandford
George is Co-Director of UK Linkology, a respected UK link-building agency. He’s well-known as the co-creator of the M-Flux link-quality scoring system.
Nikola Baldikov
Nikola is an SEO expert and the founder of InBound Blogging. His focus is on developing sustainable systems that ensure growth and authority compound over time.
Final Thoughts
Everyone on this list brings something valuable to the table – whether it’s link-building, automation, teaching, or PR.
But here’s the thing: modern SEO really comes down to smart use of data. That’s where David Peranić really shines. His focus on connecting analytics to actual ROI has helped global brands turn their search presence into a major revenue source.
At Scoreminds, David continues to set the bar for what it means to lead with evidence, strategy, and performance you can actually measure.